Close-up of the word "foni" written in large red serif font on a pale green background.

I offer creative direction across three distinct worlds - personal style, shared spaces, and business strategy. You’re invited to step into one, or move fluidly between them, depending on where you’re seeking clarity, refinement, or growth. This site is designed as a collection of rooms - each one shaped around a different facet of my work - allowing you to explore the space that feels most aligned with you.

‍ ‍The Styling Room focuses on personal style, wardrobe refinement, and dressing with greater confidence and ease. Through wardrobe edits, capsule curation, colour guidance, and personal shopping experiences, this work helps create wardrobes that feel cohesive, functional, and reflective of the person wearing them.

The Strategy Room offers creative and business strategy for founders, in, and evolving brands seeking clarity and direction. Together, we refine ideas, strengthen positioning, and create aligned pathways forward through thoughtful strategy and creative perspective.



The Sharedspace Room explores spatial design, interiors, and the emotional experience of the environments we move through. From layout refinement to atmosphere and visual direction, this work is designed to create spaces that feel calmer, more intentional, and supportive of everyday living and working. ‍

A black and white photo of a smiling woman with medium-length wavy hair, wearing a dark sweater, standing against a plain wall.
Three brown half-circle bowls on a light green background.

The Rooms

  • A considered approach to personal style, centred around creating a refined capsule wardrobe that reflects who you are becoming. Through wardrobe edits, colour analysis and thoughtful curation, we work with your existing pieces, your body and your lifestyle. Refining what already exists and shaping a wardrobe that feels cohesive, effortless and entirely your own. The focus is not on overconsumption, but on clarity, understanding what works and creating a system of dressing that feels supportive, wearable and aligned long term.

    Wardrobe Edit · Colour Analysis · Capsule Curation · Personal Shopping

  • A considered approach to shaping direction with clarity, intention and a deeper understanding of how you want to move forward. We begin by organising what feels unclear. Refining ideas, clarifying priorities and creating aligned structures that support both the business and the person leading it. From there, the work expands into strategic direction, sustainable systems and thoughtful growth, creating businesses that feel intentional, supportive and built to evolve over time.

    Two Hours of Power · Strategic Direction · Structures & Systems · Sustainable Growth

  • Shaped through eight years of building and evolving Bad Company Workspace, Sharedspace draws on lived experience in creating environments where people, ideas and community can genuinely thrive. From a single coworking space to multiple locations and a franchise model, the work developed a deep understanding of spatial flow, workplace culture, community building and the role thoughtfully designed environments play in supporting connection, creativity and growth.

    Today, Sharedspace supports founders, businesses and property owners looking to create, refine or expand spaces with greater clarity and intention. Bringing together spatial direction, community experience and sustainable growth to shape environments that feel considered, connected and built to evolve over time.

    Spatial Direction · Community Design · Multi-Site Growth

Text on a yellow background reads 'A space many begin' with two brown circles, one solid and one split in half.
A woman is crouching down to help a person try on a pair of shoes in a clothing store, with racks of clothing visible in the background.
A woman is crouching down to help a person try on a pair of shoes in a clothing store, with racks of clothing visible in the background.

Wardrobe Edit

A gentle and considered three-hour experience designed to bring clarity, ease and cohesion to your personal style. Together, we move through your wardrobe piece by piece - refining what feels aligned, letting go of what no longer works, and uncovering the foundation that’s already there.

Alongside the edit, we explore your personal colour palette using drapes and curated swatches, helping identify the tones that naturally complement and inspire you. The process creates a clearer understanding of shape, proportion and the pieces that genuinely support the way you want to feel and move through the world.

This work is deeply personal and held with care, respect and sensitivity. Rather than approaching style from a place of pressure or reinvention, the intention is to create a wardrobe that feels effortless, supportive and entirely your own.

Two women sitting at a glass table, one with a laptop and the other holding a cup, both laughing and looking at each other in a casual indoor setting.
Two women sitting at a glass table, one with a laptop and the other holding a cup, both laughing and looking at each other in a casual indoor setting.

Two Hours of Power

A focused two-hour strategy session designed to bring clarity to what feels unclear, stuck or overwhelming. Whether you’re navigating a business challenge, refining an idea, repositioning your brand or simply needing space to zoom out and reconnect with the bigger picture, this session is designed to create movement with intention.

Together, we unpack where you currently are, identify what is creating friction, and shape practical next steps that feel aligned and achievable. The work blends strategic thinking with a more intuitive understanding of how you operate best. Considering not only the business itself, but the person leading it.

This is a collaborative and grounded session designed to leave you feeling clearer, lighter and more confident in the direction ahead.


Three people and a dog in an office. Two men and a woman are engaged in conversation; one man is sitting at a desk with dual monitors, one man is sitting with his hand on the dog's back, and a woman is standing and holding a coffee cup. The office has large windows and a world map on the wall.
Three people and a dog in an office. Two men and a woman are engaged in conversation; one man is sitting at a desk with dual monitors, one man is sitting with his hand on the dog's back, and a woman is standing and holding a coffee cup. The office has large windows and a world map on the wall.

Community Design

Community & Culture focuses on the human experience within a space - how people gather, connect and feel once they are inside it. The strongest environments are not only visually considered, but emotionally memorable, creating a sense of belonging that encourages people to return, engage and grow alongside the space itself.

This work can include everything from community building and workplace culture to events, customer experience and the overall rhythm of how people interact within an environment. The intention is to create spaces that feel welcoming, aligned and genuinely connected to the people they are designed for.

Whether supporting an existing community that feels disconnected or shaping the foundations of something new, the focus is always on creating meaningful connection through thoughtful structure, clear intention and experiences that feel authentic rather than performative.

Illustration of a large yellow pill capsule with the words 'ABOUT ME' in red text on the left side.

  • With a background spanning fashion, retail and brand building, I co-founded Chalk, a New Zealand–made clothing brand centred around the idea of “swim to social” creating men’s boardshorts and unisex linen pieces. Designed to move effortlessly between environments and occasions. The experience deepened my understanding of product, branding and the relationship people have with what they wear.

    — Chalk the Brand

  • Alongside this, I worked in buying and visual merchandising at Muse Boutique during an exciting period of change in ownership, where we introduced a more contemporary direction through brands such as Anine Bing, Christopher Esber and Ellery. The experience deepened my appreciation for thoughtful curation. Understanding how texture, silhouette and spatial presentation come together to create environments that feel intentional, elevated and carefully considered.

    — Muse Boutique

  • Over the past eight years, I built and evolved Bad Company Workspace, a co-working and shared workspace model that grew from a single location into multiple sites and a nationwide franchise. This experience shaped a deep understanding of community, culture and the role of space in supporting both personal and professional growth. It also created a strong awareness of how thoughtfully designed environments influence the way people work, connect, collaborate and ultimately experience the businesses they are part of.

    — Bad Company Workspace

  • Today, I work across capsule wardrobes, colour analysis, spatial curation and strategic direction. Supporting individuals and organisations in refining what already exists and thoughtfully shaping what comes next. The work is centred around clarity, cohesion and creating environments, wardrobes and businesses that feel deeply aligned to the people within them. Whether through personal style, community-led spaces or strategic growth, the focus remains the same: bringing structure to ideas, refining what feels disconnected and creating experiences that feel intentional, supportive and sustainable long term.

    — Tori Taylor

Featured In

Purple circle with a white outlined letter 'S' in the center on a light yellow background.
NBR logo with the tagline "The Authority since 1970" on a light yellow background.
Optix logo with three black squares left of the word 'Optix' on a light yellow background.
Text on a light yellow background that reads 'VIVA' in bold black letters.
Black Gothic letter 'L' on a light yellow background.
Logo of sharedspace with a colorful flower icon and the word sharedspace in lowercase letters on a light yellow background.
The word 'HOTEL' written in purple on a light yellow background.
Kia Ora logo with text indicating Air New Zealand inflight magazine, on a light yellow background.
Abstract geometric design with three large brown semi-circles and one full circle on a light green background.

Let’s Work Together, Lean in and Shape What’s Next

Events

Build a Capsule Wardrobe

Series 01

Wanaka , 9305
New Zealand

A considered series designed to build your capsule wardrobe each session focused on one essential piece, from tees and denim to dresses, coats and layers, exploring fit, shape and proportion in depth and leaving you with a clear, confident silhouette to carry forward.

Register Your Interest
Register Your Interest