Sharedspace | 03
A considered approach to shaping spaces, communities and the way people experience connection within them.
Sharedspace is centered around helping businesses, founders and property owners create environments that feel thoughtful, functional and deeply connected to the people within them. Drawing from years of experience building coworking spaces and community-led environments, the work explores not only how a space looks, but how it operates, flows and makes people feel from the moment they arrive.
The focus is not simply on filling a space, but creating places people genuinely want to return to. through considered spatial direction, community experience, operational clarity and sustainable growth. Whether refining an existing environment or shaping something entirely new, the approach remains grounded in connection, atmosphere and long-term vision.
Bad Company Workspace had a community across three locations
What began as a single co-working space evolved into a thoughtfully curated shared workspace model grounded in connection, creativity and culture. Mount Maunganui became the flagship location, followed by Wānaka, before expanding into Hawke’s Bay through the incredible leadership of Belinda Williams, who brought the Hastings space to life with warmth, integrity and a deep understanding of community. Belinda now carries the brand forward, and I can’t wait to see what unfolds next for both her and the space.
Over eight years, the work extended far beyond physical interiors - exploring how people move through space, connect within environments, and experience the culture surrounding them. From strategic refits and spatial flow to brand storytelling, community building and multi-location growth, the focus was always on creating environments that felt aligned, welcoming and deeply supportive of the people within them.
Today, I offer guidance for those creating or evolving co-working spaces, studios, hospitality concepts and community-led environments - supporting everything from spatial direction and workplace culture to expansion conversations, customer experience and the overall feeling a space leaves behind. The work considers not only how a space looks, but how it functions, connects people and ultimately shapes the way they work, gather and grow.
Featured In
The services within Sharedspace are designed to support businesses and founders creating environments that people genuinely want to be part of. From spatial direction and community experience to workplace culture, operational flow and expansion conversations, the work is approached with both strategy and sensitivity in mind. Whether shaping a new concept from the ground up or refining an existing space, the focus remains on creating environments that feel considered, connected and sustainable long after the doors open.
Let's explore space together
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Let's explore space together |
Which service is right for me?
You don’t need to have everything figured out before reaching out. Each offering within Sharedspace supports a different stage of growth, refinement or expansion, and together we can identify what feels most aligned for where you currently are. Whether the need is spatial, operational or community-focused, the process begins with a conversation grounded in clarity, intention and long-term vision.
FAQ’s
1
My space doesn’t feel quite right, but I can’t pinpoint why. Which offering is best?
→ Spatial Direction
Spatial Direction focuses on how a space feels, flows and functions. This can include layout refinement, spatial flow, atmosphere, customer experience and the overall emotional impact of an environment.
We’re planning a refit or evolving the look and feel of our space. Where should we begin?
2
→ Spatial Direction
Together, we look at how the space currently operates, where friction exists, and how the environment can better support the people moving through it - both practically and emotionally.
We have a beautiful space, but the culture or community isn’t connecting the way we hoped.
3
→ Community & Culture
This work focuses on the human experience within a space - how people gather, connect and engage. From community building and events to workplace atmosphere and customer experience, the goal is to create environments people genuinely want to return to.
We’re thinking about opening a second location or expanding our concept.
4
→ Multi-Site Growth
This offering supports the transition from one space into multiple - helping maintain clarity, consistency and culture while navigating growth, systems and expansion conversations. The work also extends to building the right ecosystem around the business, from trusted specialists and financial advisors to senior team structure and operational support - allowing you to expand with confidence while staying aligned with the vision and style of leadership behind the space.